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Identity + Brand Design

2025

Ovation Development

I was brought on to lead the rebrand of Ovation Development a respected, long-standing real estate and development firm based in Las Vegas. Known for their thoughtful residential communities and ambitious commercial projects, Ovation has played a key role in shaping the region’s skyline and neighborhoods.

 

The creative challenge was balancing the dual nature of their brand: crafting a friendly, modern identity that resonates with homebuyers, while also conveying the strength, grit, and boldness behind their large-scale development work. I also wanted the new identity to reflect their deep roots and long-term commitment to the region — capturing the essence of Las Vegas through the warm tones and enduring presence of the surrounding Red Rocks.

 

Final Polish was done by VisualHouse.

Brand Identity

Home

Next

Identity + Brand Design

2025

Ovation Development

I was brought on to lead the rebrand of Ovation Development a respected, long-standing real estate and development firm based in Las Vegas. Known for their thoughtful residential communities and ambitious commercial projects, Ovation has played a key role in shaping the region’s skyline and neighborhoods.

 

The creative challenge was balancing the dual nature of their brand: crafting a friendly, modern identity that resonates with homebuyers, while also conveying the strength, grit, and boldness behind their large-scale development work. I also wanted the new identity to reflect their deep roots and long-term commitment to the region — capturing the essence of Las Vegas through the warm tones and enduring presence of the surrounding Red Rocks.

 

Final Polish was done by VisualHouse.

Brand Identity

Home

Next

Identity + Brand Design

2025

Ovation Development

I was brought on to lead the rebrand of Ovation Development a respected, long-standing real estate and development firm based in Las Vegas. Known for their thoughtful residential communities and ambitious commercial projects, Ovation has played a key role in shaping the region’s skyline and neighborhoods.

 

The creative challenge was balancing the dual nature of their brand: crafting a friendly, modern identity that resonates with homebuyers, while also conveying the strength, grit, and boldness behind their large-scale development work. I also wanted the new identity to reflect their deep roots and long-term commitment to the region — capturing the essence of Las Vegas through the warm tones and enduring presence of the surrounding Red Rocks.

 

Final Polish was done by VisualHouse.

Brand Identity